Kvart Interiör is a newly opened design accessories boutique in Göteborg, Sweden. It is owned and managed by stylist Joanna Bagge.
Our assignment was to do the identity for Kvart (as the store is called), as well as a website and web shop. We started with the identity and worked closely with the client to come up with a logotype.
We chose a font to be used only for the logotype, and a few other fonts to be used in other printed and online media. We also chose a few key colours for the identity that can be used throughout.
The feeling we wanted to achieve was a mix of forties and seventies style with a hint of industrial. Much like the products sold in the boutique.
