Identity and website for Modus Fashion Group

Type: + + +   Client: Modus Fashion Group   Year: 2010

What we did:

Modus is a fashion agency based in Gothenburg, Sweden. They initially came to us for their website but we ended up doing their corporate identity as well. As they were a brand new company they had no previous website so we had the pleasure of doing everything from scratch.

They wanted a fairly simple design and we envisioned a light and airy design with a hint of magazine-glam. Colour is scarily used,

and is meant to be changed after season and mood. We used colour as a way of modernising the design and font chosen, and make it lean towards crisp rather than too much glamour.

The site was made for WordPress and fully updatable by the client. The logotype can be used in deferent colours for versatility.